Finnish telecoms giant Nokia has announced a new solution which brings “AI to the edge” for an enhanced 5G experience.
The AVA QoE (Quality of Experience) at the Edge service helps CSPs (Customer Service Providers) to deliver improvements by enabling automated actions which should instantly fix a customer’s issue.
The automated wizardry is achieved by deploying AI at the edge, close to the customer. Nokia says AVA QoE at the Edge brings “code to where the data is.”
Dennis Lorenzin, Head of Network Cognitive Services, Global Services at Nokia, said:
“Today, many CSPs are keen to launch new low latency services to their customers.
With Nokia’s AVA QoE at the Edge, we bring AI to the edge, so CSPs can deliver personalised 5G experiences and guaranteed performance.”
According to Nokia’s 5G readiness report last month, 35 percent of CSPs say their 5G strategy’s top objective is to improve customer experience.
Nokia claims that the deployment of AVA’s algorithms has achieved a 59 percent reduction in Netflix buffering and 15 percent fewer YouTube sessions that suffer from long playback.
AVA QoE at the Edge is expected to build upon this success with improvements to download and upload speeds which make a tangible difference for customers—such as more reliable cloud gaming, and better video streaming performance.
Nokia’s latest service will be available for multi-vendor OpenRAN (O-RAN) networks.
Stefan Pongratz, VP of independent analyst firm Dell’Oro Group, commented:
“The increased complexity with the various 5G technologies in combination with the shift towards OpenRAN will potentially introduce new challenges to CSP operational teams tasked with managing end-to-end performance.
Artificial Intelligence will play an increasingly important role managing this complexity and deliver the Quality of Experience (QoE) that consumers and enterprises demand from mobile broadband applications and latency-sensitive services.
Nokia’s approach combines centralised AI to generate network-wide insights and pre-trained models with distributed AI for real-time optimisation of the RAN.”
More information about Nokia AVA can be found here.
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