Deutsche Telekom launches Apple AR innovation scheme

Deutsche Telekom
Deutsche Telekom launches Apple AR innovation scheme
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Deutsche Telekom’s tech incubator, Hubraum, has launched an Apple augmented reality (AR) innovation program to help find and accelerate new AR applications.

The announcement comes as a new report from GlobalData is released, which suggests AR has overtaken artificial intelligence (AI) as the most disruptive emerging technology.

Hubraum stated: “We are inviting iOS developers from around the globe to show us their best-in-class augmented reality applications that, with the help of the program, can be boosted by technologies at Deutsche Telekom including 5G and low latency edge computing, along with early access to customers.

“Apple has the world’s largest AR platform, with hundreds of millions of AR enabled devices, as well as thousands of AR apps on the App Store. Apple hardware and software are designed from the ground up for AR, there is no better way to experience the tangible tomorrow.”

The group is looking for apps in the areas of communication, gaming, sports, music, retail, education, sustainability, machine learning, privacy and more. It wants experienced iOS developers “that would like to take advantage of Deutsche Telekom’s innovation incubator and development support directly from Apple” and potential iOS apps “that can be relevant for mass-market customers”.

In exchange, participants selected will get a “unique Deutsche Telekom platform for development of market-ready applications and global commercialisation”. They will also receive support directly from Apple, mentoring, technical understanding and guidance, business development sessions, on-boarding assistance and access to 5G and edge computing through telco-technology infrastructure.

Applications are being pitched through August, with the closing date set at August 4, 2021.

Want to find out more from executives and thought leaders in this space? Find out more about the Digital Twin World event, taking place on 8-9 September 2021, which will explore augmenting business outcomes in more depth and the industries that will benefit.

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