Sports entertainment platform ESPN has launched its ESPN Edge Innovation Centre in collaboration with technology leaders Accenture, Microsoft, and Verizon.
The centre’s aim is to explore how 5G, augmented and virtual reality, and mobile edge computing can provide new ways for fans to experience sports.
With support from the Disney Media & Entertainment Distribution (DMED) technology team, alongside the three aforementioned tech giants, ESPN will explore and develop emerging technologies.
Accenture, Microsoft, and Verizon, who operate in professional services, digital technology, and 5G respectively, will each ‘bring their unique expertise and technologies to ESPN Edge’, according to an ESPN press release.
Alongside this, ‘ESPN and DMED will help the partners explore adaptations and development of their emerging technologies to meet the needs of sports media, driving value for all parties involved.’
More specifically, Accenture and ESPN are partnering on an innovation lab to conceive and prototype future sports entertainment experiences and production capabilities.
ESPN and Microsoft are looking into cloud-based solutions for optimal content delivery, using automation, AI, and machine learning to try and enhance fan engagement.
With Verizon, ESPN is collaborating to provide new experiences through Verizon’s 5G Ultra Wideband and edge computing. The low latency and massive bandwidth of 5G could see entirely original means of watching sports being realised.
ESPN suggested that ‘fans could be empowered to select and view games from multiple camera angles, be transported via a 360-degree portal to view exclusive footage or have a retail experience enhanced by augmented reality.’
What’s more, to introduce the new centre ESPN will be hosting an inaugural virtual event, the ESPN Edge Conference, on September 29. Key topics will include sports rights in the streaming age, reimagining the fan experience, and more.
Want to learn more about topics like this from thought leaders in the space? Find out more about the Edge Computing Expo North America on September 29-30, a brand new, innovative event and conference exploring the edge computing ecosystem.